CMT Helps Ernest and Julio Gallo Blend Spirits and Promotions

Alcohol promotions are commonly held at watering holes and package stores around the world to promote products and build brand awareness. Ernest and Julio Gallo is no different. The company wanted to conduct a multi-city tour around the southeast for two high-end products, New Amsterdam Gin and Hennessy XO. The tour was scheduled, package stores were lined up, but E & J needed professional talent at each venue to deliver its message and encourage sales. At first the company was booking talent on its own, but found the task overwhelming.

CMT Creates the Perfect Solution

E & J challenged the CMT Agency to provide the appropriate talent in numerous cities to greet customers, introduce the product, push sales, and judiciously hand-out specialty items. “Managing the talent logistics for a multi-city event can be too daunting without the proper talent connections,” said a spokesperson for Ernest & Julio. “I was happy for CMT to take this off my hands.”

A Smooth Outcome

The tour encompassed Atlanta and the surrounding metropolitan cities, as well as other stops in Georgia, Florida, and Louisiana. CMT provided talent in each city. These professionals were knowledgeable about the products, greeted customers, and drove sales of New Amsterdam Gin and Hennessy XO. The agency also stored and shipped E & J’s Point of Sale display and give-aways during the length of the tour—something other talent providers simply won’t do. Overall, the tour was the perfect blend of exceptional product and talent.