Finding Great Talent is Child’s Play for CMT

The 1988 horror film, Child's Play, has become a cult classic and the movie series has created an avid following among fans around the world. When Twentienth Century Fox wanted to launch Chucky's 20th Birthday Edition, Allied Advertising decided on a guerilla marketing campaign to generate publicity and create buzz about the movie. To launch the DVD release, Allied called on CMT Agency. They needed 20 little people to dress up in full Chucky regalia, including masks that were duplicated for the event by the original artist valued at $1,000 each.

CMT Helps Chucky Invade New York, Creating a Huge Sensation

Allied came to CMT because it specifically wanted little people versus children to keep the costumed characters as close to the movie persona as possible. "Our client chose us because we have very specialized talent that's off the cuff," said Shelly Justice. "It would have been difficult for other agencies to pull this together in less than a month, but we had the bandwidth to make this event a smashing success." Twenty Chucky's and three versions of the Cathering Hick's character from Child's Play invaded the big apple in a big way. Along with CMT managers to make sure everyone was on schedule, the group dropped by each national TV morning news show, rode subways, and stopped in at various businesses in Manhattan throught the day.

Little People Make a Big Splash

CMT's talent team exceeded the client's expectations and produced overwhelming publicity and sales for the DVD release. Not only did the little people create a sensation around New York, news quickly spread across the country. The event generated numerous television and newspaper reports, and was the most downloaded video on the noted Hollywood gossip blogger Perez Hilton's site. Overall, the results were killer.