Stay current with CMT Agency’s latest news and blog posts.

Five Characteristics of Great Brand Ambassadors

Ambassadors wear the brands they promote on their sleeves, literally. It’s more than just putting on a t-shirt with the logo of a certain liquor or the branded sunglasses they’re handing out in order to protect potential customers from the harsh effects of the sun’s harmful UV rays. For the few hours that a brand […]

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Booth Babes: A Never Ending Story

The ongoing debate continues to baffle marketers as they try to argue the advantages and disadvantages of the age old ‘Booth Babe.’ As both sides dispute the value and detriment that the Booth Babe can pose to your brand, your company, and ultimately your ROI, there is one common factor:. Misconception. The real misconception is […]

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Tradeshow Secrets From An Industry Insider

Trade shows remain a major marketing opportunity for companies of all sizes. Most industries have a trade show somewhere around the world at least once a year. Many industries have regional shows throughout the year. You can find shows around the U.S. and in many locations around the world. Getting Ready for the Trade Show […]

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How Brand Ambassadors Help Market Your Company

Brand ambassadors embody the brand they promote. The brand ambassador is the face which lends the brand credibility and visibility at promotional events. Having such a person ready to represent your company is just good marketing smarts. With competition as fierce as it is today, you need to use your marketing dollars wisely. You need […]

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How To Select Specialty Talent For Your Next Event

When you open up your event, do you want people worrying about checking their phones for email or paying attention to what you have to say? Obviously, you want the attention on you and your event.  Do ensure this you need to add specialty talent to your event staff to keep people’s eyes and ears directed to […]

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The Winning Formula For Liquor Promotions In Atlanta

Liquor promotions are an excellent marketing opportunity for bars, restaurants, liquor stores, and night clubs. With a thriving and social population, Atlanta, like many other large cities, is the perfect playground, and is full with locations that are packed with interested buyers – perfect for liquor promotions. With so many locations primed for your next […]

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Creating A Winning Atmosphere In Your Tradeshow Booth

Making your presence known at  a tradeshow is the big reason you decided to have a booth this year. It may be your first time appearing on the floor or you may be a veteran. If you are going to make this year a success, you need to make your booth attractive and something your […]

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The Secret To Selling More Is to Use Alcohol Promotional Models

Are you trying to sell a new alcoholic beverage? Are you opening a night club? Do you want to enhance your bar sales? If you are in a competitive market, promotions have to be part of your marketing strategy. Selling your products means staying in front of your audience and remaining attractive. Selling your product […]

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Promo Models – Providing An Aesthetic Appeal To Your Event

Promo models are considered to be one of the best ways to reach an audience while establishing a unique identity for your brand to set your company apart from your competitors. Promo models tend to be physically attractive in order to add an aesthetic appeal to whatever they are promoting: this could be a product, […]

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5 Ways Street Team Marketing Is Perfect For Your Company

Being able to stand out among the rest of the competition can be difficult, especially if you aren’t sure what to do next with your promotional marketing. But, it doesn’t always have to be a race to the most crazy and out there marketing in order to grab the most attention (for a brief while), […]

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4 Occasions When You Should Use Eye Candy For Your Exhibit Booth

As you may have noticed, companies that receive the most attention at a tradeshow are the ones using promotional models as eye candy at their booth. Models are perfect for boosting your brand appeal by manipulating the entire image of your company. Although using eye candy for booths incurs higher initial costs, when used in the right […]

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How Can Street Team Marketing Draw A Crowd Of Buyers?

If you want to draw a crowd, a street team is the answer. You will get excitement and attention to the new business, new product, or outdoor event you are throwing. At one time, guerilla marketing was a novelty. It grew up as a niche market to hand out fliers in crowded areas. In major metropolitan areas, […]

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Why Should I Use Brand Ambassador Agencies For My Ambassador Needs?

Some of the most well-known and popular ways to get the word out there about your brand, message, and products is through someone called a brand ambassador. These are the evangelists of your business–they help hype up everything about you to make that sale by talking and engaging one-on-one with potential leads. You can find […]

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Change Things Up with Costume Characters

I grew up going to events for my dad’s business a lot. They would have Christmas tree lots, set up at sporting events, anything where they could get their face out in the small town I was born in. I don’t remember a lot about it, except one thing: Snoopy. When my dad first started […]

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Top 3 Ways To Utilize A Street Team

Street teams are the perfect marketing tool when you want to drum up excitement and large crowds. These teams have the training and ability to grab people’s attention and to get them focused on your marketing message. Now you might be wondering, what kinds of ways can you use one of these teams for your marketing […]

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5 Things To Compare When Evaluating Event Staffing Agencies

Are you looking for staff for your next event? If so, you are looking at event staffing agencies. These agencies are the ones to help you find the right people at the right times, for the right reasons. Choosing the right agency will make a difference in the quality of your event and the results you achieve. […]

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Can Promotional Models Attract The Attention You Are Looking For?

Let’s look at two scenarios. Company 1 is holding a live event to draw attention to its new store opening. All the company’s executives are out in suit and tie. There is a ribbon across the door. After saying a few words, the president of the company cuts the ribbon and opens the door. End […]

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Why Should A Company Hire People Using Event Staffing Agencies?

Why should your company hire people through event staffing agencies when you have the employees to do that already? That is a question often asked when people call an agency. Hiring people for live events and promotions is easy, right? In reality, if you want a professional event, you need to leave the talent search […]

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What Can Eye Candy Girls Do For My Event?

Eye candy girls…they are the hallmark of many trade shows and live events. But, what is the real value of using girls in your event presentations? They are just window dressing, right? Actually, there is a lot of value in using eye candy girls. Many companies have known for a long time that using models at […]

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What Happens When You’ve Hired Horrible Brand Ambassadors?

Think about the importance of a brand ambassador. That person represents your company, your brand, and your products. That person is the public face for your customers to associate with all your company represents. Selecting the right ambassador is very important due to this personal connection with your company. If you make a mistake and hire the […]

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